Your brand is a crucial aspect of developing your business. Small businesses may be competing with big brands and therefore it is necessary to constantly find ways to stand out. Review and refresh your brand as needed. Ensure that you are:
Clear - Your message should be easily understood by your audience. They need to clearly identify the value you provide.
Consistent - It is very important to be strong and consistent in your online presence. Check your brand images across all channels such as, your website, social media pages, marketing material and store front/office to make sure your communication is coherent.
Connect - Engage with your audience. This interaction will nurture your current relationships and foster new relationships.
Have a clear mindset and a concise plan of action.