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Creating a Clear Call To Action (CTA)

At times business owners may fall short in being clear about telling customers and prospects what’s the next step. Call To Action (CTA). Once you present and share your information, what is it that you want your audience to do? Do you want them to make a purchase or to sign up for something?

Create a sense of urgency and clarity as to what is the next step. Be prepared to share with your audience the action that they need to take. Don't leave it up to them to figure it out.

Some commonly used Call To Action phrases:

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