As a business owner if you are not effectively using social media you are missing the opportunity to connect with your audience. Here are a few tips to engage with your audience.
Build relationship with your audience:
An important part of building relationships is to listen before you speak. Know what's important to your audience then establish a brand voice that is consistent and relevant to your audience.
Tailor your social content to your audience:
Share content that is authentic and interesting to your audience in order to build engagement and eventually loyalty.
Respond to your social engagement:
Your social media pages can be seen as an extension of your customer support. Your audience is expecting you to respond and quickly. So, ensure that you are engaging with all relevant conversations.